Will Apple Discontinue the iPhone After the iPhone 13?

It's no secret that the iPhone has been losing interest from consumers to Android devices in recent years. But could this be the year that Apple decides to discontinue its flagship product? Industry experts are saying that this could be the case as sales of iPhone models have been declining for a while.

There are many possible reasons for this. For example, increasing competition from Android devices and rising prices for Apple products. Apple users may not be as willing to purchase a new iPhone compared to new Android devices. Android phones are often where we see the best prices for smartphones in stores today.

What If Apple Discontinued the iPhone?

It's worth noting that if Apple discontinues the iPhone, it will likely be a major blow to the company's bottom line. After all, the iPhone is still Apple's most popular product. It accounts for more than 60% of its total revenue. Discontinuing these devices would also mean giving up on one of their key competitive advantages. Apple has an ecosystem of over 1 billion active iPhones.

Are the Rumors True?

The rumors about Apple discontinuing its smartphones started after it was reported that the company was planning to reduce the production of its flagship product by 20% in the first half of 2021.

This was in response to declining sales of the iPhone, which had been ongoing for several quarters. This would make it the largest cut in new smartphone production since the device was first released in 2007. So are the rumors true? Let's take a look at some other speculations that have been put forth.

Apple’s Online Store Ceases Production On the iPhone XR and iPhone 12 Following iPhone 13 Announcements

At a launch event on September 14, 2021, Apple introduced a few new products. Among those were the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max. Say that 10 times fast!

The new iPhones include increased battery life, and a new cinematic mode, among other features. Usually, when Apple releases a new device this signals the end of production for some older devices to make way for the new models.

This shows with other products in their lineup too. Like older Apple Watch series', last-gen iPad and iPad Pros, and even older iMac and iMac Pro devices to name a few.

Apple discontinued two phones from its lineup last year at the iPhone 12, iPhone 12 Pro, and 12 Mini launch. The iPhone 11 Pro and iPhone 11 Pro Max were replaced with the iPhone 12 Pro and 12 Pro Max; both of which started at $999 and $1,099. The iPhone SE also stayed the most affordable iPhone. It started at $399 because of its compact design and the use of iPhone 8 parts.

The iPhone 11 and iPhone XR also stayed and we saw they each had a price cut of $100. That left the starting price of the 11 series at $599, with the 12 Mini beginning at $699.

Apple Discontinues Older iPhones

As is tradition, Apple removed a few of its older models with the release of the new iPhone 13 and iPhone 13 Pro. Shortly after the announcement, Apple ceased the production of the iPhone XR, iPhone 12 Pro, and iPhone 12 Pro Max.

These devices along with a few other models join one of the more budget-friendly options for a mobile phone, the iPhone 8. The iPhone 8 devices were unfortunately discontinued in 2020. Though these devices are no longer available through Apple, you can still pick these phones up at third-party retailers.

Reduced Production of Some Apple iPhone Models

The decision to cut older iPhone models as recent as the iPhone 12 Pro and iPhone 12 Pro Max is huge. This could be a clear indication that sales are declining.

This is despite the fact that Apple has made known some new features and a major redesign in recent years. For example, the iPhone XS, iPhone XS Max.

In addition, Apple has also increased the price of its flagship product, with the most expensive iPhone 13 model, the iPhone 13 Pro Max, currently retailing for over $1,000.

Could the Market Be Saturated with Too Many Premium Phones?

This could also be a sign that stores are becoming saturated with high-end smartphones, something that Apple may be picking up on. Consumers on average are no longer as willing to pay premium prices for the newest generation technology.

It will be interesting to see how Apple will respond in the coming months and years, as it looks to maintain its position as the world's leading smartphone manufacturer.

iPhone Models Still Available for Purchase

• iPhone 13 Pro

• iPhone 13 Pro Max

• iPhone 13

• iPhone 13 mini

• iPhone 12

• iPhone 12 mini

• (2022) iPhone SE

• iPhone 11

The iPhone 13 models range in price from $700 to $1,100, but lower-cost alternatives are accessible if you purchase an older generation device. If budget is an issue, the prices of these devices will also continue to fall as newer devices are released. So if you're willing to wait for price drop, that might be an option you would want to explore.

As mentioned, there are plenty of budget friendly options still in stock. The iPhone SE, for example, costs $429, and the iPhone 11 starts at $499. Also according to Business Insider, Customers who purchase an iPhone 11 at Best Buy with a new line activation or new Verizon account may save as much as $150.

No Clear Decision to Discontinue the iPhone Has Been Announced

So far, Apple has not given any indication that it plans to discontinue any of its new smartphone product lineups. In fact, the company seems to be doubling down on its flagship devices, with CEO Tim Cook recently saying that the iPhone is "here to stay."

Only Time Will Tell

At this point, it's impossible to say definitively whether or not Apple plans to discontinue its flagship devices. Only time will tell how the company plans to move forward with its flagship product line. However, with Apple being one of the biggest and most popular brands on earth, it is likely that consumers will continue to purchase iPhones for years and years to come.

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