Is Apple Really Discontinuing the iPhone?
Every year, with the launch of a new model, some older iPhones quietly disappear from the Apple Store. The decision for Apple to discontinue an iPhone isn't a sign of trouble—it's a predictable part of their business strategy. This cycle makes way for new features and keeps their lineup fresh. The real question isn't if they'll stop selling certain models, but which ones are on the chopping block this year. Knowing the pattern helps you decide when to upgrade and what to expect from Apple's ever-changing offerings.
There are many possible reasons for this. For example, increasing competition from Android devices and rising prices for Apple products. Apple users may not be as willing to purchase a new iPhone compared to new Android devices. Android phones are often where we see the best prices for smartphones in stores today.
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Could Apple Really Discontinue the iPhone?
It's worth noting that if Apple discontinues the iPhone, it will likely be a major blow to the company's bottom line. After all, the iPhone is still Apple's most popular product. It accounts for more than 60% of its total revenue. Discontinuing these devices would also mean giving up on one of their key competitive advantages. Apple has an ecosystem of over 1 billion active iPhones.
So, Are the Rumors True?
The rumors about Apple discontinuing its smartphones started after it was reported that the company was planning to reduce the production of its flagship product by 20% in the first half of 2021.
This was in response to declining sales of the iPhone, which had been ongoing for several quarters. This would make it the largest cut in new smartphone production since the device was first released in 2007. So are the rumors true? Let's take a look at some other speculations that have been put forth.
Why Apple Discontinues Older iPhone Models
At a launch event on September 14, 2021, Apple introduced a few new products. Among those were the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max. Say that 10 times fast!
The new iPhones include increased battery life, and a new cinematic mode, among other features. Usually, when Apple releases a new device this signals the end of production for some older devices to make way for the new models.
This shows with other products in their lineup too. Like older Apple Watch series', last-gen iPad and iPad Pros, and even older iMac and iMac Pro devices to name a few.
Apple discontinued two phones from its lineup last year at the iPhone 12, iPhone 12 Pro, and 12 Mini launch. The iPhone 11 Pro and iPhone 11 Pro Max were replaced with the iPhone 12 Pro and 12 Pro Max; both of which started at $999 and $1,099. The iPhone SE also stayed the most affordable iPhone. It started at $399 because of its compact design and the use of iPhone 8 parts.
The iPhone 11 and iPhone XR also stayed and we saw they each had a price cut of $100. That left the starting price of the 11 series at $599, with the 12 Mini beginning at $699.
It's a Standard Business Practice
So, why does Apple phase out older iPhones? The simplest answer is that it's a standard part of their business strategy. Think about it like the auto industry—car manufacturers don't keep producing last year's model once the new one hits the showroom floor. Apple operates in a similar way. When they release a new generation of iPhones, iPads, or Macs, they streamline their product line by discontinuing older versions. This approach keeps the focus on their latest technology and prevents their lineup from becoming overcrowded and confusing for customers. It’s a cycle of innovation that helps them manage inventory and highlight the advancements in their newest products.
The "Pro" Model Annual Refresh
This cycle is especially predictable for Apple's high-end "Pro" models. Typically, an iPhone Pro has a shelf life of about one year on Apple's official store. Once the next-generation Pro model is announced, its predecessor is retired. For example, when the iPhone 15 Pro was released, the iPhone 14 Pro was discontinued. This strategy creates a clear distinction between the current top-tier offering and the standard models from the same year, which might stick around at a lower price point. It encourages users who want the absolute best performance and features to upgrade annually, ensuring they always have the latest and greatest device in their hands.
Specific Reasons for Recent Discontinuations
Beyond the general business cycle, there are often specific reasons why a particular iPhone model gets the axe. Sometimes, it's about making room for a new device that fills a similar spot in the market. For instance, Apple stopped selling the iPhone 14 and 14 Plus directly after announcing newer models. This wasn't just about clearing out old stock; it was a strategic move to simplify customer choices and push them toward either the newer standard model or the more affordable options still available from previous years. Each decision is calculated to maintain a balanced and appealing product range, guiding consumers toward specific purchase paths.
The iPhone 14 and the Push for USB-C
A major factor in the iPhone 14's discontinuation was a significant technological shift: the move to USB-C. The iPhone 14 series was the last to feature Apple's proprietary Lightning port. With new regulations and a push toward a universal charging standard, all subsequent iPhones were designed with USB-C. Continuing to sell a Lightning-based phone would complicate their messaging and accessory lineup. This transition highlights the importance of having versatile charging gear. Whether you're holding onto an older iPhone or have upgraded to a new one, having a reliable cable, like a durable ProSeries USB-C, ensures you're ready for the current and next generation of devices.
Minor Upgrades and Market Positioning
Market perception also plays a huge role. The iPhone 14, for example, was seen by many as a very minor update to the iPhone 13, even sharing the same A15 Bionic chip in the standard models. Some users jokingly called it the "iPhone 13s." When a new model doesn't offer a significant leap forward, it can create confusion in the product line. By discontinuing it, Apple avoids having two very similar phones competing with each other and instead clarifies the value of upgrading to the newest, more innovative device. Ultimately, while phone models change, the need for consistent power doesn't. A fast wall charger is a smart investment that will keep all your devices, old and new, ready to go.
The Pattern of Discontinuing iPhones
As is tradition, Apple removed a few of its older models with the release of the new iPhone 13 and iPhone 13 Pro. Shortly after the announcement, Apple ceased the production of the iPhone XR, iPhone 12 Pro, and iPhone 12 Pro Max.
These devices along with a few other models join one of the more budget-friendly options for a mobile phone, the iPhone 8. The iPhone 8 devices were unfortunately discontinued in 2020. Though these devices are no longer available through Apple, you can still pick these phones up at third-party retailers.
A Look Back at Key iPhone Milestones
Apple's decision to discontinue older iPhones isn't random; it's a core part of their business plan. The company intentionally streamlines its product lineup with each new release. This strategy serves a few purposes: it simplifies the choices for new buyers, highlights the latest technological advancements, and gently encourages existing users to upgrade. When a new iPhone series hits the market, it's almost a guarantee that some older models will be removed from the official Apple Store. This cycle ensures the focus remains on their newest devices and features, pushing the entire user base forward with innovations like improved cameras, faster processors, and new charging standards.
How Quickly Some Models Disappear
The speed at which Apple phases out older models can be surprising. Following the iPhone 13 announcement, the company immediately stopped selling the iPhone XR, iPhone 12 Pro, and iPhone 12 Pro Max. This wasn't an isolated event; it's a consistent pattern. The year prior, the launch of the iPhone 12 series led to the discontinuation of the iPhone 11 Pro and 11 Pro Max. This means that "Pro" models, in particular, often have a shelf life of only one year on Apple's official site. While you can still use these phones for years with the right support, having durable accessories like a universal fast wall charger becomes essential for keeping them powered up long after they've left the main stage.
How Apple Phases Out Certain Models
The decision to cut older iPhone models as recent as the iPhone 12 Pro and iPhone 12 Pro Max is huge. This could be a clear indication that sales are declining.
This is despite the fact that Apple has made known some new features and a major redesign in recent years. For example, the iPhone XS, iPhone XS Max.
In addition, Apple has also increased the price of its flagship product, with the most expensive iPhone 13 model, the iPhone 13 Pro Max, currently retailing for over $1,000.
The Staggered Discontinuation of a Series
Apple's approach to phasing out iPhones isn't random; it's a calculated annual refresh. When a new iPhone series is announced, the "Pro" models from the previous year are typically the first to go. For instance, when the iPhone 13 lineup was introduced, Apple stopped producing the iPhone 12 Pro and iPhone 12 Pro Max. This strategy keeps the product line clean and prevents the older premium models from competing with the new ones. It makes the latest Pro models the clear top-tier option for anyone wanting the most advanced features, which simplifies the buying decision for customers.
Discontinued Doesn't Mean Unsupported
Hearing that your iPhone model has been discontinued might sound like bad news, but it doesn't mean your device is suddenly obsolete. "Discontinued" simply means Apple has stopped manufacturing and selling it directly. You can often still find these models for sale through cellular carriers and other third-party retailers. More importantly, Apple provides iOS software updates for its devices for many years after they are discontinued. This means your phone will continue to receive critical security patches and new features, keeping it functional and secure. Your trusty device will keep running smoothly, and pairing it with a reliable fast wall charger ensures it stays powered for every update to come.
Could the Market Be Saturated with Too Many Premium Phones?
This could also be a sign that stores are becoming saturated with high-end smartphones, something that Apple may be picking up on. Consumers on average are no longer as willing to pay premium prices for the newest generation technology.
It will be interesting to see how Apple will respond in the coming months and years, as it looks to maintain its position as the world's leading smartphone manufacturer.
Which iPhones Can You Still Buy From Apple?
iPhone 13 Pro
iPhone 13 Pro Max
iPhone 13
iPhone 13 mini
iPhone 12
iPhone 12 mini
(2022) iPhone SE
iPhone 11
The iPhone 13 models range in price from $700 to $1,100, but lower-cost alternatives are accessible if you purchase an older generation device. If budget is an issue, the prices of these devices will also continue to fall as newer devices are released. So if you're willing to wait for price drop, that might be an option you would want to explore.
As mentioned, there are plenty of budget friendly options still in stock. The iPhone SE, for example, costs $429, and the iPhone 11 starts at $499. Also according to Business Insider, Customers who purchase an iPhone 11 at Best Buy with a new line activation or new Verizon account may save as much as $150.
The Current iPhone Lineup
Meet the New iPhone 16 and 16e
Apple's annual refresh cycle keeps things exciting, and this year is no different. The company has officially rolled out its latest models, the iPhone 16 and iPhone 16e. These new additions come with some impressive new features, from improved camera systems to more powerful processors. As always, a new phone means thinking about how to power it. To take full advantage of the new battery capabilities and get back to 100% quickly, you'll want to pair your new device with a fast wall charger. It’s a simple upgrade that makes a huge difference in your daily routine, ensuring you spend less time stuck near an outlet.
Recently Discontinued Models
Saying Goodbye to the iPhone 15 Pro
With every new launch, Apple streamlines its offerings, which means some popular models get retired. This time, the iPhone 15 Pro and iPhone 15 Pro Max have been removed from Apple's official store to make way for the new iPhone 16 Pro series. This is a standard part of Apple's strategy to keep the lineup fresh and guide customers toward the latest technology. While you can no longer buy these models directly from Apple, they are still fantastic phones. You can often find them through third-party retailers or carriers for a while after they're discontinued, sometimes at a great price.
The End of the "Mini" Era
For those who loved a smaller smartphone, this year's update brings some bittersweet news. Apple has also discontinued the iPhone 13 mini, and with its departure, it seems the "mini" line has officially come to an end. For several years, the mini offered the power of a flagship iPhone in a compact, one-hand-friendly size. Its removal from the lineup suggests that market demand has shifted toward larger screens. If you're a fan of the smaller form factor, you may want to grab a refurbished or third-party iPhone 13 mini while you still can.
Finding Deals on Older Models
Updated Pricing for the iPhone 14
If you don't need the absolute latest model, you're in luck. Apple has officially lowered the prices on some of its still-excellent older phones. The iPhone 14 now starts at $599, and the larger iPhone 14 Plus begins at $699. These price drops make powerful, relatively recent technology more accessible. Whether you opt for a brand-new iPhone 16 or a discounted older model, you'll need the right cable. Since all these recent models use a USB-C port, investing in a durable ProSeries USB-C cable ensures you have a reliable connection for charging and data transfer that’s built to last.
It's Not Just iPhones: Other Discontinued Apple Products
This cycle of phasing out older products isn't unique to the iPhone. It’s a core part of Apple's business strategy across their entire ecosystem. Think about it: when was the last time you saw a brand-new Apple Watch Series 3 for sale on their site? Or the original HomePod? Apple consistently clears out older inventory to make room for the new, ensuring their product lineup stays focused and modern. This happens with iPads, MacBooks, and even accessories.
While it can be frustrating to see a device you know and love disappear from the store, this approach allows Apple to pour its resources into developing and supporting the latest technology. By discontinuing older models like the iPhone 12 Pro right after the 13 was released, Apple sends a clear message about where the future is headed. This pattern helps manage their production lines and pushes the entire user base toward newer standards and features, like improved cameras, faster processors, and evolving charging technologies.
Clearing the Shelves for New Accessories
When Apple discontinues a device, it’s not just the main product that vanishes. The official accessories designed specifically for that model often disappear too. A new iPhone with a slightly different camera bump means last year's cases won't fit. More importantly, the ongoing shift from Lightning to USB-C across Apple's lineup means your old charging bricks and cables might not be up to the task. Apple no longer includes a power adapter in the box, leaving you to find a solution that can handle the faster charging speeds of modern devices.
This is where having a reliable and versatile charging setup becomes essential. Instead of buying a new proprietary charger with every device, you can invest in a system that works for everything. Our ProSeries USB-C cables are built for this new standard, delivering fast, dependable power to the latest iPhones, iPads, and even MacBooks. Pairing them with a multi-port fast wall charger ensures all your gear—new and old—gets the power it needs from a single, convenient hub, keeping you prepared for whatever device comes next.
The Verdict: Is the iPhone Line Being Discontinued?
So far, Apple has not given any indication that it plans to discontinue any of its new smartphone product lineups. In fact, the company seems to be doubling down on its flagship devices, with CEO Tim Cook recently saying that the iPhone is "here to stay."
What's Next for the iPhone?
At this point, it's impossible to say definitively whether or not Apple plans to discontinue its flagship devices. Only time will tell how the company plans to move forward with its flagship product line. However, with Apple being one of the biggest and most popular brands on earth, it is likely that consumers will continue to purchase iPhones for years and years to come.
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Frequently Asked Questions
If Apple discontinues my iPhone model, will it stop working? Not at all. When Apple discontinues an iPhone, it just means they've stopped manufacturing and selling that specific model in their official stores. Your phone will continue to work just fine. Apple is actually great about providing iOS software updates for many years after a device is discontinued, so you’ll still get important security patches and new features.
Why does Apple get rid of the "Pro" models after only a year? This is a key part of Apple's strategy to keep its product lineup clear and simple. By removing last year's Pro model, they make the new Pro the undisputed top-tier option. This prevents the older premium phone from competing with the new one and helps customers who want the absolute best features know exactly which model to choose.
So, is Apple actually going to stop making iPhones altogether? No, there's no indication that the iPhone line is going anywhere. The rumors and headlines can be confusing, but they almost always refer to Apple discontinuing specific older models, not the entire product line. Phasing out older phones is just a standard business practice they follow every year to make way for new technology and keep their offerings current.
What should I do about my accessories when Apple changes things like the charging port? It can be frustrating when a new phone requires new accessories. The shift from Lightning to USB-C is a great example. The best approach is to invest in versatile charging gear that can handle current and future standards. A high-quality, multi-port wall charger and a durable USB-C cable will keep all your devices powered up, regardless of whether they're brand new or a few years old.
Where can I buy an iPhone model that Apple has already discontinued? Even though you can't buy them from an Apple Store anymore, you can often find discontinued models through other channels. Cellular carriers like Verizon or AT&T sometimes keep stock for a while after a phone is discontinued. You can also check with major third-party retailers, where you might even find them available at a reduced price.
Key Takeaways
- Apple's product cycle is intentional: The company phases out older iPhones each year to simplify its lineup and focus on new technology. This is especially true for "Pro" models, which are typically replaced annually.
- A discontinued iPhone isn't obsolete: When Apple stops selling a model, it doesn't mean your phone is useless. It will still receive critical software and security updates for several years, keeping it secure and functional.
- Invest in versatile charging gear: As Apple shifts standards, like the move to USB-C, your old accessories may become outdated. A durable USB-C cable and a fast wall charger will keep all your devices—new and old—powered up and ready for future upgrades.
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